Sunday, 23 September 2012
G Bellini X-Bolt: Lidl Scores Another Bullseye With A "Bosting" Dupe Of Hugo Boss Bottled For Men
Well, as someone who has tirelessly championed the incredible smell-alike coup which is Suddenly Madame Glamour (a convincing, if somewhat weaker and more watery imitation of Coco Mademoiselle), I had to see for myself without ado, so I picked up a bottle of X-Bolt in my local branch of Lidl yesterday. Then today I nipped into Boots to spray on some Hugo Boss Bottled (to give it its full name), so that I could conduct a side-by-side comparison, albeit on female skin. Which is another reason for posting this right away, while the Hugo Boss is still relatively fresh on.
As you get into the drydown, the Lidl scent has acquired a more elegant character while the Hugo Boss seems to have become slightly more loud. This curious phenomenon may in fact be nothing more than the fact that by dint of wearing off more quickly - or making a bolt for it - X-Bolt has less of that "chemically men's aftershave-y" aspect in its latter stages. It has less of anything to be perfectly blunt. And remains at all times (while it is there at all) vastly superior to any men's fragrance I have ever tried bearing the suffix "Sport". If Hugo Boss Bottled is a 10 I would give X-Bolt a solid 8. I would quite happily sniff a man wearing X-Bolt, despite its naffly butch and somewhat Lynx-esque name; I would think he had dropped some serious cash on this bottle, not the princely sum of £3.99 for 50ml.
So in case anyone is curious here are the notes of Hugo Boss Bottled from the website of The Perfume Shop:
"With fresh, fruity top notes of apple and citrus fruits; warm, floral middle notes of geranium, cinnamon and cloves and base notes of cedar wood, vetiver, olive wood, sandalwood amber and musk."
full saga). I see that Lila Das Gupta, writing about the launch here for Basenotes, has managed to get hold of them - perhaps Lidl has softened its stance on such matters following the huge success of Suddenly Madame Glamour, conceding that public relations is a two way street.
Top - Fresh lemon and limes, the aniseed note of tarragon
Middle - Fresh Fruity apple with a flowery aspect
Base - Vanilla, woody notes and a dry balsamy character
Hmm, comparing those two lists they do seem to be along broadly similar lines. I wonder if the perfumer for Suddenly Madame Glamour pulled off this one too? To get so close to replicating a designer scent of this calibre on a shoestring is a remarkable technical feat, even if it might seem to some like a cheeky manoeuvre.
And as was the case with Suddenly Madame Glamour, X-Bolt has also done a blinder in a blind test, this time involving 108 people. It was carried out in London in June - in Mayfair, I see - so if respondents anywhere in Britain were going to turn their noses up at a cheapo grocery store perfume, it would be there! (Well, assuming they weren't bussed in from other less affluent neighbourhoods, that is - and maybe they were, in the interests of a representative sample.)
this article by PR Newswire consumers preferred Lidl's fragrance over David Beckham Homme (no surprises there...), Dior Homme, D&G The One, and Hugo Boss Bottled. I don't think it can just be coincidence that Hugo Boss featured in the test line up...
Has anyone else out there carried out a side-by-side comparison between the two? If so, let us know in the comments. But I for one am certainly struck by this new star in the grocery store galaxy, this "bossa nova", if you will - or do I mean "bosso novo", with it being for men...? ; - )
Photo of Hugo Boss Bottled from The Perfume Shop, photo of Lidl store from Wikimedia Commons via Clemensfranz, other photos my own